Maggie Sellers is on the Female Founder World podcast with Jasmine Garnsworthy.

Maggie is the consumer-obsessed, former startup employee turned investor who is blowing up on TikTok.

She's raised her own syndicate to invest in brands she believes in, and has brought to life some of the buzziest celeb and brand partnerships—including a move by beauty brand Nudestix to bring on Sofia Richie as Beauty Director.

Maggie shares her thoughts on how to building your personal brand, why it's so hard to raise money right now, and how to make your business stand out really crowded categories.

Lindsey is the founder of SET Active, the celeb-loved and community-led activewear brand that’s blowing up on social media. Her activewear has been worn by Hailey Bieber and Kylie Jenner. Today Lindsey owns 100% of the company, after buying back 25% of the business from a partner.

Lindsey gets real in this episode. She had a tough year recently, but feels like she's coming through the other side and is ready to share. She also gives her thoughts on how to lead your industry on social media, make a brand feel human in 2024, and what makes some brands truly "cool".

Lisa Guerrera is making science cool with Experiment Beauty. As a chemist, she partnered up with her co-founder Emmy (another chemist) to bring the next gen of science-backed brands.After making a viral first product (iykyk), they’ve grown 10x year-over-year—mostly through organic marketing that you can copy and paste into your biz.

Julie Rice built one of the most recognizable brands of our time: SoulCycle. In five years, the team scaled from a studio sourced on Craigslist to a genuinely adored brand worth hundreds of millions of dollars. We asked her all about it and, um, it‘s been a ride. And now she‘s taking those lessons to build a second business, Peoplehood.

Here’s a weird thought: Before 2016, razor brands didn’t really show women with body hair. And they definitely didn’t suggest body hair was normal. Then along came advertising queen Georgina Gooley, who saw a huge opportunity being missed in the women’s razor market. She quit her career in advertising to fill that gap with Billie, and four years later the company sold for $310 million. Wild!

Rooshy Roy was in business school when she had the idea for a modern Ayurvedic beauty brand. She teamed up with another student, transferred the money they both had saved for college into a business account, and got to work. Six year later, that beauty brand is called AAVRANI and it’s landing in Sephora! Even though her first version of the brand didn’t hit, she pivoted and went on to create a company that’s raised $7 million and is collaborating with Lilly Singh.

Adriana Carrig made bracelets for her friends with uplifting messages in college. The idea stuck and she ran with it post-grad. Today, her brand, Little Words Project, has done collabs with brands like Barbie, and been worn by celebs like Taylor Swift, is sold in 900+ stores including 12 of their own, and does $20M in annual sales.

Through the height of the pandemic Rachel Liverman did the impossible. She launched and scaled her brick and mortar business, a high-end 30 minute facial bar, Glowbar, across New York. In the last four years Rachel has raised $10M, launched 10 Glowbar locations, and employs over 150 people.

Allison Luvera was working in fashion, with a dream to move into the wine industry. Instead of just working in the wine business, she ended up reinventing it. When Allison started doing research, she realized there was a huge gap in the market for a high-end box wine and created Juliet, a boxed wine reinvented for luxury.

Tara Bosch was 22 and on the heels of a failed first venture when she started SmartSweets. With a mission to “kick sugar and keep candy”, Tara took out a $150k loan and got to work. In three short years they went from $0 to $125M in annual revenue. The next year, Tara sold the majority of her business for $360M. Read on to see how she did it.

Lauren Chan was a modeling and writing about plus size fashion when she noticed no one was doing a good job at making plus size fashion.

It's a problem she was the perfect person to solve and in 2018, four months after leaving her fashion editor job at Glamour, Lauren started her own plus size luxury brand, Henning. Just five years later, she sold it to global retailer Universal Standard. Here's how.

Nikita Charuza started her career as a beauty editor, lending her the perfect POV for launching her own beauty brand, Squigs. Just months after their launch in 2022, Squigs has been featured by all of the biggest publications—Vogue, Byrdie, Refinery 29, and Allure.

Melanie was the head of Retail and Offline Experiences for Glossier when she found herself cutting back on alcohol. One day she woke up and never drank again, but felt constantly frustrated by the lack of non-alcoholic options. To solve that problem she launched Ghia, a non-alcoholic aperitif brand. It’s been a hit since day one—Melanie had a $13k launch day. Here’s how she did it.

Alicia Scott started her beauty brand with a $150 investment and a dream of inclusive makeup for melanin-rich skin. Today, Range Beauty has fans like Beyonce, Issa Rae, Bobby Brown, and Gabrielle Union, and became the first Black woman-owned brand to get funding on Shark Tank, and is stocked in Target.

Danielle Sobel launched her personalized dog supplement startup Dandy in 2020, raising around $1.2 million before being acquired by Fuzzy two years later.

Just two years ago Sandra Valasquez was between jobs, struggling with $100k debt, and raising her child in New York. Today she's the founder of Nopalera, a beauty brand with 400+ stockists (including Nordstrom, Credo and Free People), $2.7M in venture capital funding, and a Shark Tank appearance.

Ali Kriegsman is a force. She started Bulletin as a newsletter and side hustle in 2015 with her cofounder. Seven years later, Bulletin is a multimillion dollar wholesale marketplace connecting brands and retailers with tens of thousands of users—and it was recently acquired by tradeshow business, Emerald.

Would you start a business with a guy on your second date? Erin Deering did, and it became Triangl, a multi-million dollar bikini brand iconic to an entire generation of women. After launching in 2013, Triangl became a favorite for celebs like Kendall Jenner requesting a pair of bikinis. Here's how she made it happen.

Lo's business is doing tens of millions in revenue now, but the way Love Wellness started is pretty relatable. She spent the first two years building this business herself—DIY-ing the website, Googling how to find manufacturers, using her own savings and literally just doing the scrappy stuff we all do. By 2019 the business hit eight figure revenue and today Love Wellness is a best-seller at Target.

In 2023, building a strong community around your brand is essential. Female Founder World creator Jasmine Garnsworthy is spilling the tea on all things community—how to create one for your business, what it really means, what your role is when you create community, and what platform you should be using for your community building.