Your 2023 TikTok Strategy with TikTok Expert and Trend Forecaster Coco Mocoe

With nearly a million followers on TikTok, Coco Mocoe acts like a crystal ball for pop culture and brand trends, predicting where digital culture is moving next.

We chatted with Coco to get specific about what brands need to be doing if they want to succeed on TikTok over the next year, and where she sees the platform changing.

How much should I plan out my content?

Coco's top performing content isn't super structured or planned. She gets inspo from her For You Page and then writes general notes around what she'd like to talk about, never full scripted sentences.

What kind of videos should consumer brands be making?

With today's consumers becoming more and more tired of 24/7 ads, Coco's all about the "anti-branding". Not every video needs to be about your brand or about your product, if people like your video they're going to look at branded handle or your bio.

Which trends should I be following?

Coco believes your most likely conversions come from the more unique videos. If you've seen every other beauty brand use the same trending audio, your video copying the same trend isn't going to cut through the noise and convert in the same way something unique will.

Where is TikTok headed in 2023?

TikTok is prioritizing long form content. Instead of relying on trending audios, work on nailing your storytelling. Livestreams are a great way to connect with your audience with longer-form content, too.

How can I optimize my videos for SEO?

Coco suggests adding longer captions with keywords that your ideal audience would be looking for. Prioritize "evergreen" content, or content that stays fresh for a long time, over super time-sensitive.

How do I convert viral videos into followers?

Serializing videos or being "known for something" is one of the best ways to convert your viral videos to followers. According to Coco, audiences are more likely to follow you when they know what exactly they're following you for.