Iskra Lawrence Is Taking on Dove With An Inclusive Bodycare Brand Hitting 60k In Daily Sales

Iskra Lawrence is a model and body image activist who built a 5 million-strong Instagram following before launching an inclusive body care brand, Saltair.

Iskra partnered with The Center, a brand incubator, to launch Saltair. She tapped their expert team to help launch and scale the business without hiring a full team

Without the incubator, Iskra thinks it would have taken her 5x as long to hit the brand's current 20-60k in daily sales revenue—a number they have hit within just 11 months in business.

Saltair originally launched with 200-300 product packages gifted to influencers of all sizes. Even today, each new product launch is timed strategically so that influencers receive product on the same day the product goes live.

Once the first customers received their orders, Saltair discovered an issue: its sustainability-minded aluminium packaging was becoming dented during the shipping process. Instead of resending new products, Iskra doubled down on the brand mission.

"We decided to come up with bottle positivity, and just like the way I embrace my dimples and cellulite, we're gonna embrace it on our bottles because it's more important that your bottle is sustainably made with aluminum than [for it to] look perfect."

Saltair leans into paid digital advertising and recommends whitelisting as a strategy.

"Our results have shown that when we get a creator who's talking about her general shower routine, and who includes not just Saltair but other brands, and we whitelist that, it performs the best."

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