How Ju Rhyu Turned a $25k Investment Into a $100M Brand

*blog copy to come

Today, we are definitely a tech-enabled company—we built a proprietary software where all clients have unique portals to work directly with gemologists.

We raised about $750,000 after Techstars and have been profitable since.

We built trust through educational content. The goal has always been to throw out as much educational material as possible for free. You build this community and relationship with your followers, so they feel empowered that when it comes time to make this big purchase, they’re in good hands and know if they come to you, you’re going to do right by them and get them a diamond you would want to wear yourself.”