Siff Haider Bootstrapped to $1 Million in Revenue Within a Year Using This Influencer Strategy
Influencer and editor-turned-entrepreneur Siff Haider came up with the idea for Arrae in 2019 after spotting a gap in the market for organic, high-quality supplements that solved targeted problems while being beautiful. She teamed up with her partner and used their wedding savings to get her idea into the world.
The idea took off—fast. After six months Arrae hit profitability. They reached $1 million in revenue in one year. Three years post-launch, following a small seed round, Arrae's revenue has grown 10x to hit 8-figures.
Arrae's launch plan revolved around gifting influencers and being transparent about their budget and passionate about the mission.
"I wrote really compelling emails about why I thought the product would make a difference in their life, how I expected nothing in return, and that we were broke."
Siff's influencer strategy tips:
Involve aligned influencers even before launch. Siff sent product for feedback in a rolling pre-launch to generate initial buzz.
Re-engagement is key. Arrae's gifting assortment is split into 60% sent to new influencers and 40% restocking influencers they have previously gifted to stay top of mind.
Paid partnerships should be longterm partnerships. Siff doesn't recommend one-off paid collaborations and only works with creators when they've proven traction and are genuine fans of the brand.
Arrae has built a devoted community by treating customers like influencers. PR gift boxes are identical to the package customers receive, Arrae throws events for their community of customers and not just for influencers or press, and sometimes they'll partner with aligned brands to offer fun freebies as a gift with purchase.
Arrae also has an invite-only ambassador program, tapping their most loyal customers for focus groups, content creation, and referrals.
Want more tips on bootstrapping your business from Siff? Check out her interview on episode 105 of the Female Founder World podcast.
