In 2014 Glossier dropped a millennial pink bomb on the world. 

For the next three years, it felt like every brand wanting to reach 20-somethings hit copy paste on the Glossier brand-book. Then came Gen Z maximalism in 2020, and ever since brand trends have been rolling in and out—fast.

This shift means two things for you:

1. We need to be flexible and relaxed when it comes to our brand guidelines. There's an opportunity to bring in trending elements digitally that fit our overall aesthetic. Think of your brand guidelines as more like a general vibe, and less like a rulebook.

2. Things are moving so fast, it's actually impossible to keep on-top of what a certain aesthetic means to our customers at any given time. I mean, while millennial pink was giving It-girl vibes in 2015, today making the decision to use millennial pink packaging will send a different message.

Any second now a free guide breaking down brand identity trends will hit your inbox. But, this is all one part of a way bigger problem: things are moving so fast now—in business, culture and on the internet—and the playbook keeps changing.

Here’s how we can help:

Female Founder World has cohosted dozens of workshops and business coaching calls with the women building the most recognizable brands of our generation, like Poppi, Bala, SmartSweets, and Ceremonia.

It’s the advice you’ve been looking for and right now these videos are all ready for you to watch and learn within the Business Bestie membership.

It's $9/month and you can cancel any time. (This is a ridiculously low price, we know.)

You'll get access to the workshops and recorded calls with founders we have personally selected because they're building the kind of business you want to build—and they’re doing it right now, adapting to the changing business and cultural landscape.

Learn from real world practitioners, not coaches. Become a Business Bestie member.